By Phil Haynes. January 13, 2009. Filed Under Industry Commentary 

The “New” Monster?

Monster.com unveiled its new and improved site claiming;

Monster’s new job search is easier than ever! To apply for the job is 65% faster than before!

I know Monster has a crush of cubicles staffed with Product Managers who no doubt spent hundreds of man (or woman) hours talking to job seekers to develop their “new and improved” hyper-speed application process but Monster, did you also spend that time on the Recruiter side?  You know, that side that pays your fees and determines your future?  It seems that the New Monster is simply speeding up a problem created by the Old Monster.

After spending 15 years at a recruiting desk and having been a Monster, Careerbuilder et al user since their inception I can unequivocally tell you that allowing candidates to apply for the wrong jobs 65% faster is NOT what your paying customers want!  Monster added questionnaires, pre-screening tools etc to try to mitigate this issue but the facts are that a majority of candidates apply for a job they are not qualified to do.  This creates the millions of excess applications for jobs every year to Corporate America.

Proof that Monster didn’t do the due diligence on the Recruiter side is evident in this sales pitch to employers from their new site;

For employers, a faster, easier search process for seekers means more candidates than ever will make time to apply to your Job Posting.

I don’t know of 1 Recruiter who is looking for MORE candidates to apply to their postings.  As a matter of fact I would estimate that over 90% of Monster’s employers are looking for ways to streamline that number, not increase it.  By increasing the number of people who can now, faster than ever, apply for your jobs Monster is exacerbating the job posting issue for employers, not solving it.  The steps in the process are:

  1. Job seekers search for postings that match what they want to do.  Maybe what they have actually done but certainly what they want to do even if they aren’t qualified. (no one applies for jobs they don’t want to do right?  Just see all the postings on Monster stating. “stay home, make millions” – the process appeals to the WANTS of a job seeker, not the qualifications of one)
  2. Job seeker hits “apply now” button on Monster job posting which traditionally takes them to the employers career site where they actually apply for the job in the employers ATS.
  3. Recruiter sifts through the first 20-25 applications until a viable pool of candidates is found (5-7) and then begins the interview process.
  4. Recruiter rarely if ever reviews any applications that come in after interview process has started (#26 +) THUS creating the black hole of recruitment.

I know of Recruiters who get between 100-250 applications for every job they post (multiply times 30 open positions and you can see why “More” is not “better”)

If Monster was listening to the people who pay their bills (hefty bills with the Super Bowl ads to come this year) they would be focused on making it slower and more thoughtful to apply for a job not 65% faster and easier. 

New year, same Monster.

Comments

  1. Rod on January 14th, 2009 4:44 am

    Interesting point – however looking at the hierarchy of the new site a lot is about the *relevance* of applications – the focus is not on just more applications, but on more relevant applications.

    For example using the new technology to put the adverts in front of people who are qualified makes the job adverts more targeted, and should reduce unqualified applications – it’s an artificially intelligent streamlining process which should be more effective than screening questionnaires.

    It may be worth bearing in mind as well that this is pretty much a global roll out and (from my own experience) specialist recruiters in the UK and EU would often welcome more applications!

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