Job Seeker Advocate

I’m ushering in a new look (Thanks NZ Team!!), new name and new focus on the AllianceQ Blog.  I hope you like the changes and enjoy reading “Recruiting on Q”.

Today, my focus shifts to the Job Seeker.  Of all the reasons to focus on this population of people, none is more compelling than spending time with Recruiting departments and hearing some of the prevailing attitudes toward them.  Wow!  You’d think the job seeker was put on the earth to bog down and frustrate corporate recruiting departments.  I think your Marketing and Executive teams might have something to say about that!

The job seeker is inextricable tied to your corporate profits.  Follow me here; a job seeker applies to one of your jobs – why?  Probably for a myriad of reasons but one of them is always “money”.  I don’t hang with a lot of independently wealthy folks so everyone I know works for pay.  What do we do with that pay?  After taxes, we buy “stuff”.  Therefore, every job seeker is also a consumer, and a potential consumer of your company’s “stuff”.  Or not.

• 1 in 4 job seekers has been badly treated by a prospective employer.
• 53% of job seekers will not purchase products and services if they have been badly treated.
• 55% tell at least 3 people about their bad experience.

There are many ways a company can increase the positive feelings these job seekers have with their brand.

None is more important than simply acknowledging there is more to do and committing to doing it.