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Recruiter Match Race

Since Thoroughbreds were first brought to the American colonies more than 300 years ago, match racing — featuring one man’s horse against another man’s horse — has been an important part of the sport of racing. In the 1800s, match races took place with regularity.

None was bigger than Seabiscuit vs. War Admiral (you may have seen the movie).

So I just read the “Recruiting’s Smart Experiment with Social Media” article on ERE and in it one of the quoted Recruiters said;

“As the only recruiter, it’s hard for me to sit there and Tweet all day (something she says often goes on with independent recruiters). I’m not a beginner with Twitter. I think I know more than a lot of people out there. But it’s time-consuming. I am glad I work really fast. I’m glad I can multitask. My cell phone is loaded up on tweets. Some people just Tweet all the time.”

I also read a great article by Seth Godin about what people really want out of social media and other “connections”;

…….the fact that what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.

So I got to thinking; if I put together a “Recruiter Match Race”between a modern, Social Networking Recruiter vs. an old fashioned “smile and dial Recruiter”, who would win?

I believe Seth, that people connect with people not with companies.  Maybe the hardcore Apple fans will argue that they hang on every word the mother ship utters but few people will argue that they really enjoy connecting with a company.  Even employees don’t necessarily connect with a company!  Heck, that’s why employee engagement is such an illusive subject for HR folks!

So if you are a recruiter who believes the size of your facebook “Tribe” or the number of people following you on Twitter make you a better recruiter (better than my headhunter with a research list) PLEASE send me an email or comment on this post and tell me why you think that.

By the way, Seabiscuit was a 4 year old (ancient in horse racing) and War Admiral was the new, innovative favorite.  Here’s how the result was written at the race track:

“When they were at the last furlong pole, it was evident that the race was over. Both jockeys put up their whips and Seabiscuit, going strongly, the Admiral a very tired colt, the bay won by three open lengths.”

An ERE Summary

Last week I traveled across country to sunny San Diego for ERE – The Recruitment industry’s largest gathering and trade show – normally.

But we are not in normal times and that was evident at the SD Convention Center where the girth of the venue dwarfed the actual event.  It was obvious to all that our ranks have been reduced and of the 250 – 300 (estimated) attendees there was not one who wasn’t grateful to have the opportunity to attend.  That can’t be said for all the vendors as there were some empty booths and notable absences.

As the attendees passed by our booth I was sure to ask them about the sessions going on and what they thought.  For anyone who has attended an ERE, the answers won’t suprise you.  The highlights were a live feed of Kevin Costner (noted Recruiting pundit? No, investor in the company GreenJobInterview.com who sponsored the session) speaking on recruiting and someone actually qualified to do so, Vicki Perry, Director of Strategic Staffing at Avery Dennison who’s session was the buzz at lunch on Wednesday.

But the same ERE complaint was echoed by almost everyone I spoke to; too much philosophy by the same pundits and not enough real world “how to get it done” by practitioners.  I think we all have recognized this fact with the big “shows” – too many people telling you how great life could be for Recruiting if you could; (fill in the blank) get hiring managers to behave, get candidates to behave, innovate, streamline etc, etc.

I got the distinct feeling that the lucky folks who got some travel dollars and were asked to attend ERE this spring were tasked with bringing back real solutions, whether in practices or technology – go find us something that will make a difference.  They saw a couple new items in the trade show and may have heard a couple of tidbits in the sessions that ran for three days but overall, they were left wanting/needing more.

For those of you lucky enough to stumble onto some travel dollars in the fall, there is a show that is NOT in Hollywood Florida that promises to actually TEACH you something.  It is the First Annual Recruitment Learning Conference put on by Qualigence, Inc.  This is a new format designed to really teach you how to do something in your department.  You will want to check it out and attend if you can.  For more details go to www.qualigence.com .

I hope to see you in September in Chicago and am sure to see some of you in Florida again for yet another ERE mini-mega show.